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You can come across a ton of misguided beliefs and problems floating around on the subject of Facebook marketing.

Why Do marketing on Facebook?

First of all, Facebook, like other social media, is a phenomenal strategy to become more noticeable and successful by building a face for yourself through the internet.

Facebook is presently the largest social network in the world with over 500 million active members, long ago grabbing the lead from former social networking king MySpace and it keeps growing at 1 million new members each week.

Myth #1: Facebook takes a lot of time.

This is probably the most frequent opinion that I come across. It is legitimate to say that it can be a huge time-sink for those who let it but be aware that it doesn't have to be. You will have to be slightly fierce with yourself, particularly if you happen to be using Facebook for both business and communicating with friends and family.

People are definitely not fooling around when they suggest social media can become addictive. But nevertheless if you happen to be avoiding Facebook due to fears about it taking too much time, you're definitely missing out on priceless networking possibilities and discussions.

If you should think of comparing it to traditional business networking and the traveling and time commitment that takes, you will start to discover that networking on Facebook is fantastic by reason that it can be implemented at your convenience. That's not to claim that it has completely replaced local or face-to-face networking, but it can undoubtedly supplement it.

Myth #2: Facebook is exclusively for the Young Ones

For people who are still doubtful, a familiar objection is that most of Facebook's members are of a younger demographic and therefore there are not any gains to making use of it to promote their business. Still, you may be pleased to find out that based on January 2010 statistics, the 35 demographic now corresponds to more than thirty % of the total user base, and the 55 demographic rose to an unbelievable 922.7% in 2009 alone.

Furthermore, compare the low to no cost of employing Facebook "actually just your Internet connection" to other pr and advertising techniques which include the newspapers, TV and radio, and Yellow Pages, and you've got a pretty compelling case for why you should be building a presence on Facebook.

Besides the demographics, there are actually a handful of other misconceptions in particular I want to deal with so you can begin seeing the results and opportunities that so many other business entity operators already enjoy.

Myth #3: 'Facebook all by itself will lure your customers and clients.'

Such a declaration would be wonderful if it was a truth, of course. Do people get customers and clients through being on Facebook? Of course. But creating a profile and expecting the bucks to roll in is never going to happen.

Facebook is excellent for establishing credibility and expertise, exposing your brand and understanding what customers want and need to make sure you can create and package those solutions and present it to them.

Without a doubt, there is no faster way to create credibility and brand recognition and quickly connect to hundreds of thousands of customers who are in need of what you have to offer.

But your fundamental goal should not be to employ Facebook (or any social network) as a direct sales medium. Before you even get on Facebook, you must have a website or blog to drive people to first. You need to be able to continue to strengthen those communications outside of Facebook. And the finest way to do that is to devise a strategy to get buyers and users on your email list.

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